Digital marketing is an important tool for many businesses. As more businesses move away from traditional marketing, becoming a skilled digital marketer can open up a lot of career possibilities across different industries.
Digital marketing involves using various skills and expertise to deliver marketing objectives successfully, and in an ever-growing digital arena, it’s important to stay on top of your game through regular training and development.
Want to improve your digital marketing skills? Here are five areas you should focus on developing.
1. Copywriting
Copywriting is an essential marketing skill, but it’s important to stay sharp and up to date with the latest copy trends, especially for social media. A quick look at brands with superb social media copywriting will show you what you’re dealing with, and why you need to up your game. Good social copy can help your campaigns to make a splash, so get to work on improving your skills.
2. Data analysis
Being able to analyse data effectively is an important skill for a digital marketer. Unless you work in a large business with data specialists, you’re going to need to learn to analyse your own data. There are many training opportunities to learn more about analytics software like Tableau courses that can help you boost skills in this area. The insights you gain will help you put together more effective campaigns and help you to target the right people.
3. Graphic design
Graphic design is a career in itself, but it doesn’t hurt to have some graphic design skills up your sleeve as a digital marketer. For small businesses especially, a digital marketing expert with skills in many areas is an extremely valuable person to have on board. You can get to grips with simple graphic design using applications like Canva, or you can bite the bullet and learn to use Adobe Photoshop and other tools to create professional-looking graphics.
4. Video production
Video is big news, especially in the world of social media. Younger generations, in particular, are spending more and more time watching video online. To get your message across, a video can be a useful tool for a campaign. You can start learning about video production with your smartphone, with some great apps for editing video that will help you to create great content.
5. SEO
You either understand SEO or you don’t, and as a digital marketer – you’ll want to be on the ‘do’ side of the spectrum. Search engine optimisation is essential for getting noticed online, so it’s time to brush up on your skills. Undertake some training or read online articles to learn how to use SEO effectively to make sure your content gets seen by the right people.
Enhancing your digital marketing skills can help you to protect your career, especially if you’ve always worked in more traditional marketing. Take opportunities to upskill and undergo training to stay relevant in the industry and future-proof your job. Digital marketing is the future, so make sure you strike while the iron’s hot.