By 2030, 80% of the entire workforce will be made up of freelance contractors. If you’re looking to start your freelance career or continue to ensure your business is thriving, you must take some time to enhance your freelance website.
By enhancing it, you’ll continue to attract customers and bring in business. Below, we’ll share some useful ways to make the most of your remote work freelancing website.
Use Heatmaps
Some useful features can be provided to you that’ll help you gain better insight into your page. Using a heatmap, you’ve got access to see what portion of the content presented on your website is being viewed by potential customers.
The heatmap will also allow you to view which pieces of your content customers are engaging with the most. By having this data readily available, you can make the necessary changes to your site and create more content that matches the data shown.
Optimize Your Site
SEO keywords are a great way to ensure that your freelance page shows up in as many search results as possible. When you’re optimizing your content, the first thing you need to do is research the most used keywords in your niche.
Once you do this, you can then begin sprinkling those keywords in things you post on your site and social media accounts, including:
- Titles
- Meta description
- Images
- Captions
- Content
The more optimized your website is, the better your work-from-home career will be because you’ll be able to increase your chances of being hired by customers who want to pay for your services.
Ensure the Site Is Mobile-Friendly
Most people spend upwards of 5.4 hours on their phones every day. When customers are on their phones, they’re doing things like scrolling through social media or searching for specific products and services.
Before you make your site live, you need to test that the site is friendly across all devices. A site that can’t be viewed on all electronic devices could increase your site’s bounce rate.
This is when customers visit your page, but ‘bounce’ before they’ve taken the chance to visit any of your site’s pages.
Use Business Tools Properly
There are several types of business tools that you can use on your site to enhance it and improve the digital customer experience. For example, you can use chatbots to get customers the answers they need quickly, without delay.
Or when you’re conducting remote work freelancing, you can incorporate a tool that gives potential customers a way to schedule their appointments without needing to speak to you directly.
Improve Your Freelance Career Through Website Enhancement
The business that you receive during your freelance career will only improve if you take the time to improve your business website. You need to use heatmaps to ensure you’re publishing content that will get the most engagement. Also, don’t forget to use the business tools that can help keep your website in top shape.
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