If you’ve got a law firm you’re probably wondering how to increase your client base. The best way to do this is through marketing.
But how should you market your business and what channels are right for you? As a lawyer, this can be a difficult question to answer and might not seem obvious straight-away.
Thankfully there are some pretty solid strategies you can employ to ensure you have a steady stream of clients.
Here are some law firm marketing ideas for your business.
1. Start a Blog
People’s first target of information these days is Google, even when they’ve been in a serious accident. People like to have some idea of what to do in an emergency or what the legal ramifications are if their loved ones have been arrested for a crime.
Getting to the top of Google via a Search Engine Optimized (SEO) blog is important. You want to be the first website that someone approaches in an emergency. There are agencies out there that can help you with this.
If you want to attempt to do this yourself then be sure to put out content that answers all of your audience’s questions.
2. Word of Mouth
Don’t forget about this tried and tested method. If you have a client that is happy with your work be sure to give them your business card and tell them to recommend you.
In the digital age, you can also incentivize happy customers to give you a positive review online by offering them something in return such as a free consultation if they ever need a lawyer again or money off. This is law firm marketing at it’s best.
3. Build an Online Presence
Building an online presence has never been more important. In the age of Corona, you need to think about how you can take in-person marketing online.
If you aren’t savvy with social media then now’s the time to learn or to hire someone to manage it for you.
You might wonder how a lawyer can utilize social media effectively when you’re competing with Instagram models and people posting cute cat videos all day long. In fact, there is a way to create interesting content by being creative.
Also, don’t forget to try legal lead generation that can help you find new clients and gain back time.
4. Build a Presence in the Media
As well as creating a big online presence, it’s also beneficial to create a presence in the mainstream media.
If you take on high profile cases be sure to do publicity for your client and to generate interest in your law firm in the mainstream press. Search for the hashtag #journorequest on Twitter to see journalists looking for people to interview to see how you can offer yourself up for quotes or case studies.
Network as widely as you can with journalists and publicists to become their go-to lawyer for a quote. Always insist your law firm is mentioned and you get a photo in if possible.
There Are So Many Law Firm Marketing Ideas
From social media to word of mouth there are so many great law firm marketing ideas. You just need to establish which ones work best for you.