Your brand value and recognition thrive on your ability to utilize direct marketing. And no matter the size of your business, the applications of direct marketing are endless and should be used to their full potential. Online retargets and direct mailing both have long lists of tools and assets that you can utilize to help build strong relationships. If you’re trying to bring in new clients, there is no such thing as too much exposure for your real estate business.
Here are three direct marketing deliverables you should be using to push your business forward:
1. Online Direct Marketing
Email marketing has never been more popular. It is estimated that 91% of consumers check their email at least once per day, and in 2013, there were over 3.6 billion email accounts in existence. Now that’s not to say there are 3.6 billion potential customers, but it was also estimated that 838 billion marketing emails were sent. The numbers don’t lie. Email marketing is a cost effective marketing tool that gets you fast, worry-free exposure.
More…: 71% of adults ages 45 to 54 have made purchases as a result of an email. If you’re a real estate agent and you haven’t started an emailing campaign, you need to start one right away.
Here are some tips on how to create an effective email marketing campaign from verticalresponse.com:
2. Text Message (SMS) Marketing
This one is really hit or miss, but you’ll never really know until you try. Some people consider this to be a little too intrusive and find themselves asking how you got their number. But in other cases, SMS marketing is a less invasive form of telemarketing. People can receive your messages and view them at their leisure, whereas a telemarketing approach gobbles up their time and keeps them on a call they might not appreciate being on. Plus, SMS marketing doesn’t have to be very direct, it can be quite subtle in fact. You can send sales alerts, links to websites with sale promotions, appointment reminders, and personalized messaging. It is important to use this technique with moderation and as an extremely focused targeted marketing method.
Look up some components of a great SMS marketing plan in this infographic:
3. Direct Mailing
Probably the most personalized method of the three listed. Direct Mailing can utilize a wide variety of written assets and free giveaways. Stuff a mailbox with a pad and pen, magnetic note pads, or attach a fridge magnet to a door hangar flyer. These types of products can be tailored with your business information for minimal costs. People appreciate free information. Personalized letters, newsletters, postcards, and event calendars are just a few of the popular choices you can use to promote your business. Online Direct Marketing is a great way to reach out and expand your business, but direct mailing in your local community can help you dominate the real estate market that matters most to your business.
Look up some stats on comparing direct mailing vs. email marketing in this infographic:
