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Every year, thousands of individuals decide to become licensed contractors. Once you have completed your licensing courses from AtHomePrep and passed your state exam, you will need to figure out how you want to use these credentials. If you are a fiercely independent person and want to work for yourself, then starting a construction business is a good idea.
If you want your construction business to be successful, you need to realize the importance of cultivating an online presence. Online research is usually the first thing a consumer will do when they need to hire a construction service. Ideally, you want your construction business to be one of the first things an online consumer sees when they perform this research.
Read below to find out more about how to build an online presence for your construction business.
A Professionally-Built Website is Crucial
The construction industry in the United States generates over 1.3 trillion every year. If you want to make more money with your construction business venture, then you need to invest in a professionally-built website. The website that a construction business has is basically a virtual business card. Your website should feature information about your construction experience and pictures of your previous work.
Including well-written blogs in your web design is also a good idea. Having great blog content will allow you to drive more traffic to your website. If consumers are able to find useful and engaging content on your website, they are more likely to actually hire you.
Instead of trying to create and publish new blog content alone, you need to leave this complex job to professionals. By hiring an experienced content marketing agency, you can get the content you need to keep consumers in your area engaged.
Invest in Online Reputation Management
While a functional website is a great investment, you will need to also focus on online reputation management if you want to establish trust with potential customers. Most consumers will look at the past reviews a construction company has before hiring them. If you have a number of negative reviews you are unaware of, it can prohibit you from growing your customer base.
This is why you need to work on managing your online reputation with the help of modern software and marketing professionals. If you do get a notification that a bad review has been created, you need to respond to it in a professional manner. Doing this will show potential customers that you are passionate about solving the problems your customers have.
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Get Active on Social Media
If you want to advertise your construction services to a larger audience, then you can’t underestimate the power of social media. Millions of people use social media websites on a daily basis. Connecting with social media users will require you to make regular posts on your profiles.
These posts should be a good mix of both promotional content and content designed to entertain/inform. If you don’t have the time or the patience needed to monitor your social media profiles, then you might want to hire an agency to provide assistance.
Paying professionals to make these posts will take a lot of work off of your plate. Most agencies will provide a quarterly breakdown of how many new social media followers you have gained, and how much traffic is being driven from social media to your website. With these reports, you can get a feel for what type of return you are getting from your investment in social media marketing.
With the help of these tips, you can create an online presence for your construction business.